Sammie Searle is the founder and franchisor of the successful Entertainment Company, Boogie Tots®.

She has worked within the entertainment industry for over 26 years both in the UK and internationally. She started Boogie Tots in 2008 when she couldn’t find any similar classes for her son, She has honed her extensive experience, to help build confidence in children, through dance and music, in schools, nurseries and in the community for the past 15 years.

In 23/24 Boogie Tots® was voted Children’s Entertainment Company of the Year in the London and South East prestige awards.

Boogie Tots is a Small Business Sunday winner endorsed by Theo Paphitis and a What’s On for Kids finalist.

As an expert in kids’ entertainment, Boogie Tots business is now franchising to reach many more families across the UK and provide those who love performing the chance to run their own businesses around their family.


To positively impact children’s health and well-being nationwide, building confidence that will last into adulthood

Mission statement

To build confidence through dance

Core values

To give every child confidence to express themselves freely

To make every class fun and welcoming

Be fully inclusive so there are no barriers to joining in